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Independent · Editor-owned · No paraphrase

Burn The Playbook

"The column DC reads and hopes you don’t."
All burns original · Every name sourced · Every comfortable version killed
BTP Merch Desk

Wear The Receipts.

Revolutionary newspaper streetwear for people who know the playbook was never secret. It was just printed in boring language.

Core Capsule Freedom Canon
Burn the Playbook merchandise capsule contact sheet
Shopify Embed build - checkout locked until approval
First Drop
Black Burn the Playbook hoodie with scorched playbook receipt artwork sample gate

BTP-BP-HOODIE-001

They Brought The Playbook Hoodie

They brought the playbook. We brought receipts.

The flagship uniform: small BTP mark up front, full receipt-table indictment on the back.

Vendor
Printful / Apliiq sample test
Blank
Black heavyweight hoodie, premium fleece, back DTG print plus left-chest mark
Rights
brand-owned
Margin
45% target after sample cost check
No candidate namesNo ballot directiveTemplate and sample gate still required
Target: $72
Drop Alerts

Sample gate before checkout.

Election-year Burn the Playbook tee with 2026 and 2028 design sample gate

BTP-BP-TEE-001

2026 / 2028 Field Issue Tee

2026 lights the match. 2028 crosses the bridge.

Election-year gear without campaign cosplay: metaphorical, civic, and built for repeat wear.

Vendor
Printful / Printify sample test
Blank
Bone or black premium tee, front/back DTG print
Rights
brand-owned
Margin
50% target after blank selection
No express advocacyNo candidate namesFront/back print needs vendor template proof
Target: $34
Drop Alerts

Sample gate before checkout.

Burn the Playbook black and camo hats with embroidered burned playbook patch sample gate

BTP-BP-HAT-001

Burned Playbook Patch Hat

Low-profile. High-signal.

The quiet identifier: a burned-playbook emblem with no tiny text fighting the embroidery.

Vendor
Apliiq / Printful embroidery sample test
Blank
Black or camo low-profile cap with simplified embroidered patch
Rights
brand-owned
Margin
45% target after embroidery quote
Embroidery-safe art requiredNo QR codePatch sample required
Target: $36
Drop Alerts

Sample gate before checkout.

Burn the Playbook tote with public story receipt artwork sample gate

BTP-BP-TOTE-001

Field Receipt Tote

The public story was never the whole story.

A receipt bag for books, groceries, notebooks, and whatever the room hoped you would not read.

Vendor
Printful / Printify tote sample test
Blank
Natural canvas or black tote, front print
Rights
brand-owned
Margin
50% target after blank selection
No candidate namesCanvas print test requiredPublic-copy safe
Target: $28
Drop Alerts

Sample gate before checkout.

Burn the Playbook sticker sheet with viral receipt slogans sample gate

BTP-BP-STICKER-001

Little Verdicts Sticker Pack

Five little verdicts.

They wrote it. We read it. The quiet part had a budget. Public money, private power.

Vendor
Printify / specialty sticker vendor sample test
Blank
Die-cut sticker sheet or five-sticker pack
Rights
brand-owned
Margin
55% target after vendor choice
Die line neededSmall-text print proof requiredNo polling-place directive
Target: $12
Drop Alerts

Sample gate before checkout.

Burn the Playbook accountability poster with Michael at the receipt table likeness review

BTP-BP-POSTER-001

The Public Story Art Print

The public story was never the whole story.

A collectible accountability poster. It does not go live until Michael confirms the likeness.

Vendor
Gelato / local art printer sample test
Blank
18x24 matte art print
Rights
michael_likeness_review
Margin
55% target after print quote
Michael likeness approval requiredPoster crop proof requiredNo live sale before approval
Target: $32
Drop Alerts

Sample gate before checkout.

Commerce Rail

Shopify comes after the samples.

No live Shopify setup, product upload, sample order, payment activation, public launch, live deploy, or paid spend without fresh explicit approval.

Get Drop Alerts

Sample gate before checkout.